My wife has owned this for just about a year, and it is still an excellent phone. It can be bought for a decent price these days, and it holds up just fine against newer, more expensive options. It is used for business purposes as she travels to craft shows to sell her items. It is used to take payments, and there are times it has problems holding to the network. It can be a little slow processing payments, but that may be more a network problem depending where she is at. But it is a constant enough problem to note. The camera performance is fantastic. The audio is second to absolutely none. If you like music, there is no reason to not reward LG with your money. I do not love their UI. It is not the worst out there, but some of the quirks and extra hoops you jump through to get things done can be annoying. They have improved support, but it is still not great. But the advantages far outshine any drawbacks. If you are on AT&T and want a great phone, this is still a better option than most out there.
Although on paper it may seem like only a minor upgrade over the V30, in everyday use it is really much better than that.
The cameras alone are reason enough to get one over the V30, or even the G7, due to it's lack of a notch while still having really minimal bezels.
The rear wide-angle 13mp camera from the V30 was replaced with the much more capable 16mp lens from the G7. This means you get a very competent portrait mode without losing the utility and drama of that wide-angle lens LG has been noted for.
The front camera is also much improved, dropping the inferior 5 MP lens from the V30 in favor of an 8 MP selfie camera, same as the G7.
They dropped the useless Q-Lens from the V30 in favor of the much better Google Lens, which I have found far more accurate and useful. They also must have tweaked the software, because even the main lens seems to take much better photos on the V35 than the V30, though I believe they are the same.
Also included is the useful Google Feed, whereas on the V30 all you get is the very useless Smart Bulletin. Also, unlike the G7, there's no hardware button for Google Assistant, which I prefer.
Inside, there's 6 GB of ram, a noticeable bump from the V30's 4 GB, and the better SD 845 chip instead of the older 835. The UI, although it runs 8.0 just like the V30, is still much better and smoother in my opinion. Maybe that's a carrier issue, as my V30 was from T-Mobile and my V35 is from AT&T.
The last thing, which I think should really be a bigger selling point for these phones, is the Headphone jack with the Hi-Fi 32 bit Quad DAC that LG includes on their flagships. Music is incredibly important to me, and it doesn't sound any better on any smartphone than it does on LG. Somehow I think it's been improved for the V35, because it definitely sounds better than the V30. There are also more options to tweak the sound just the way you like it. The biggest disappointment of the V35 is the loudspeaker. It's just awful. Music and video sound shrill and tinny, and the volume needs to be nearly at maximum to hear well.
One thing worth mentioning; it seems when LG swapped the V30 cameras for the G7's they were placed slightly lower on the phone, causing camera cutouts on cases to sit wrong on the V35. The bottom edge of the cameras on my V35 sit slightly under the edge of the cutout on the cases I have. It's more noticeable on some than others.
Overall, I feel like this is what is as close to the perfect smartphone as I've seen and used to date. If you look on Amazon you can find new unlocked V35's for less than half retail, and they are worth every penny.
Honestly, I don't have much complaints for the v35. The battery life is amazing! It lasts the whole day even 2 days sometimes as I recall (Probably not). The camera is great, beats the old v10 I had in terms of videos and camera. The microphone is also great, clear and loud great for discord. Its fast and easy to use. I have to complain that it only has 64 gigs of storage... About the same as my V10 where I ran out of them quickly (I record a lot of video). Also the phone is too quiet, I can't hear some stuff without earrapeing myself (putting speaker against ear) or wearing earphones. Making calls and receiving is ok, so no complaints there (I don't have a SIM card anymore, my dad took it away.) I always have a case, so i can't rate although the screen has a lotta microscratches as my dad says. That's it.