It seems that short video formats are on the rise, as YouTube has decided to launch Shorts - a new 15-second format, aimed to take advantage of the power of smartphones, and give Tik-Tok a run for its money.
“Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” reads the description on YouTube’s official blog. Apparently, Google is launching an early beta of Shorts in India, in order to evaluate its performance and the initial reception.
Here are some of the key features of YouTube Shorts:
A multi-segment camera to string multiple video clips together,
The option to record with music from a large library of songs that will continue to grow,
Speed controls that give you the flexibility to be creative in your performance,
And a timer and countdown to easily record, hands-free.
Google described its idea behind Shorts in another blog post, and there are detailed instructions for everyone who wants to get started with this new format (and are located in India). The timing and geo of this launch are interesting too. Google decided to start this beta test in India, a country where Tik-Tok is banned. Meanwhile, time is running out for Tik-Tok in the US too. If the deal with Oracle doesn’t go through, Tik-Tok will be forced to close operations in the US, leaving a vacuum to be filled - a perfect opportunity for Google and YouTube Shorts.
Follow us on social media to catch the latest trending stories, watch exclusive videos, and join the conversation with our vibrant community!
Mariyan, a tech enthusiast with a background in Nuclear Physics and Journalism, brings a unique perspective to PhoneArena. His childhood curiosity for gadgets evolved into a professional passion for technology, leading him to the role of Editor-in-Chief at PCWorld Bulgaria before joining PhoneArena. Mariyan's interests range from mainstream Android and iPhone debates to fringe technologies like graphene batteries and nanotechnology. Off-duty, he enjoys playing his electric guitar, practicing Japanese, and revisiting his love for video games and Haruki Murakami's works.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: