In an interesting new development, X/Twitter, the social media platform under the ownership of Elon Musk, has just revealed a significant reduction in the price of its Verified Organizations subscription. This subscription offers businesses the coveted golden tick and a brand icon on their profiles, enhancing their online presence. However, the recently introduced Verified Organizations Basic plan is limited to specific types of businesses, and the specifics remain unclear.
The official @Verified account made the announcement on X on January 2, but the platform's website has not been updated yet. As per the tweet, Verified Organizations Basic will be priced at $200 per month, a significant 80% reduction compared to the original Verified Organizations plan that carries a price tag of $1,000 per month.
The original verification plan grants businesses a range of benefits, such as verification, a brand icon, protection from impersonation, premium support, and the option to add extra accounts for $50 per month each. The details regarding the features of the new Basic plan and its eligibility criteria for businesses, however, remain unclear.
Opinions within the X community have been quite varied. Several small and medium-sized businesses (SMBs) have expressed their approval of the news, stating that the initial proposal was overly costly and out of reach for them. On the other hand, some have raised concerns about the high cost of X's basic checkmark, still at this discounted price, and have questioned the effectiveness of the platform's verification system.
Since being acquired by Elon Musk, X (formerly Twitter) has been facing challenges in terms of gaining traction and achieving profitability. The platform is currently being led by CEO Linda Yacarino, who assumed the position last year. According to reports, X's user base exceeds 100 million, although industry analysts suggest that only a small portion of these users are actively engaged and generating revenue for the company. Only time will tell if this new effort to bring in SMBs will pay off in the long run.
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Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and official member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.
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