At IWCE 2025 (International Wireless Communications Expo), Verizon showcased its Remote Aviation Vehicle Enabling Network.
This is a command and communications trailer that is designed to support on the go UAS (unmanned aircraft system) operations in emergencies and critical incidents.
The trailer is equipped with dual 5G small cells, multi-layered satellite redundancy and green power options. Thus, Verizon Frontline's vehicle allows for the creation of a network at the spot of a given incident and enables situational awareness that's of great help when it comes to real-time mapping.
This is life-saving technology in the events of wildfires, hurricanes and other devastating emergencies.
There are several hundred Verizon Frontline drone pilots across the US and they take advantage of the system that also includes 360-degree PTZ (pan-tilt-zoom) cameras with night vision capabilities and live monitoring tools.
Recently, there was a bit of a quarrel between Verizon and T-Mobile and the Red's claim that Verizon's network "really puts first responders first". T-Mobile contented the bold claim and filed a complaint with the National Advertising Division (NAD).
Verizon's Frontline page claims they 'Truly prioritize first responders'. | Image credit — Verizon
While Verizon's ads emphasize its focus on emergency services, the NAD determined they do not imply that Verizon is the only carrier supporting first responders. Following the decision, Verizon expressed satisfaction with the outcome.
Thus, NAD gave Verizon the thumbs up and allowed the carrier to continue with its advertising.
Verizon, T-Mobile, and AT&T constantly compete and each provider offers specialized services for different groups, including first responders. T-Mobile runs its Connecting Heroes program, while AT&T developed FirstNet in partnership with the government, highlighting the industry's recognition of the critical role communication services play in emergency response.
Disputes over advertising claims are common in the wireless industry, with companies frequently challenging each other's statements. In another recent case, Verizon objected to T-Mobile's claim of being the "first and only" carrier to offer satellite messaging through its Starlink partnership. However, the NAD upheld T-Mobile's statement as accurate.
Did you enjoy reading this article?
There's more to explore with a FREE members account.
Sebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices. Embracing the evolution from PCs to smartphones, he harbors a special appreciation for the Google Pixel line due to their superior camera capabilities. Known for his engaging storytelling style, sprinkled with rich literary and film references, Sebastian critically explores the impact of technology on society, while also perpetually seeking out the next great tech deal, making him a distinct and relatable voice in the tech world.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: