Threads will soon let users schedule posts in advance, according to an update from Meta executive Adam Mosseri. He shared a sneak peek of the feature, revealing a straightforward tool in the post editor that allows users to pick a date and time for their posts to go live.
The tool in post editor that will allow you to schedule posts. | Image credit – Meta
Mosseri clarified that the scheduling feature will apply only to new posts, not replies, as Threads aims to keep "real-time conversation" a priority. While there's no timeline for a broader rollout, he mentioned that the feature has been in development "for months," hinting at a potential launch in the near future.
This tool could be a game-changer for brands, creators, and professionals managing accounts on Threads. While third-party scheduling tools exist, many come with a price tag, making this built-in option a valuable addition.
For now, I think Threads offers a refreshing break from the typical social media chaos – no ads, no attention-grabbing content cluttering the feed. But with new features like this latest one and ads on the horizon, I'm starting to wonder if Threads will just end up like all the other apps in Meta's lineup. How Meta handles these changes will determine if Threads can keep its distinct vibe or simply blend into the existing social media landscape.
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Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.
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