T-Mobile pressuring employees to push customers to download the T-Life app is becoming a concern

T-Mobile's new T-Life app is designed to be a central hub for all things T-Mobile, allowing customers to manage their accounts, upgrade devices, and access support – all from their smartphones. At least that is the vision that company has for the app, where customers can handle everything in minutes, without ever setting foot in a store.

This initiative kicked off late last year when T-Mobile streamlined its various apps, eventually shutting down the old T-Mobile app and positioning T-Life as the primary platform. Since then, the company has been intensely focused on driving adoption of the app.

However, this aggressive push has raised some eyebrows. Reports from T-Mobile employees suggest that there's significant pressure to convince customers to download and install the T-Life app, even when it's known to have technical issues. This has fueled speculation that T-Mobile is trying to transition to a primarily online customer base, potentially leading to store closures and job cuts. Others speculate that the fact that the company is pushing this hard for customers to download the app is suspicious in nature, even going as far as suspecting ulterior motives tied to customer tracking. There's no actual proof of this, though.