Some iPhone users might see a major privacy feature disappear soon

Apple has been in hot water with French regulators for nearly two years now, thanks to its App Tracking Transparency (ATT) feature. If you've ever seen those "Ask App Not to Track" pop-ups, that's what this is all about. Well, the investigation is finally wrapping up and it looks like things aren't going to end well for Apple.

A new report suggests Apple is about to face an antitrust fine as the French regulator is set to rule on its privacy control feature. French fines can hit as much as 10% of a company's global revenue, so this could be a big blow for Apple.

The decision is expected next month, potentially ordering Apple to stop its anti-competitive practices, marking the first regulatory ban on the App Tracking Transparency (ATT) feature. There's even a chance that the feature could be disabled for iPhone users in France.

As I mentioned earlier, ATT gives iPhone users the power to choose which apps can track their activity, which should help companies like, for example, Meta's Facebook and other online advertisers tailor ads and measure their performance. However, digital advertising, mobile gaming giants and companies, including Meta, argue that it has made advertising on Apple's platforms more costly and challenging.