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Apple could become the new darling brand for flagship buyers in China

By Anam Hamid

Published: Sep 07, 2020, 12:02 PM

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The global smartphone market is recovering at a much better rate than previously expected, reports Pulse, based on estimates from research firm Strategy Analytics.

The company says it's now expecting smartphone sales to fall 11 percent to 1.26 billion units this year, which is a more positive outlook when compared to the previous prediction of a 15.6 percent decline.

The new estimates are based on the resilience of the American, European, and Indian markets which are already bouncing back.

Samsung's smartphone sales expected to reach 2019 levels next year

The upward trend means nothing for Huawei, which is projected to see its shipments decline. Before the US clampdown, Huawei was all set to become the number one smartphone seller in the world. It briefly met its goal in Q1, but Samsung reclaimed the crown in Q2 2020. Per the new report, Samsung is not going to give that spot away anytime soon.

The chaebol is expected to ship 265 million units this year, which will earn it a market share of 21 percent, slightly up from last year. Apple will likely come second with sales of 190 million units, which translates into a market share of 15.3 percent, an increase of 1.3 percent when compared to the same period last year.

Although Huawei is expected to lose 4.3 percent of its share to rivals, it is still expected to emerge as the third-largest vendor this year.

By the end of 2021, Samsung's sales are expected to rise to 295 million units. This is roughly the number of phones it shipped last year. The sales are expected to get a boost not just from Huawei's misfortunes, but also the popularity of foldable phones, 5G upgrades, and economic recovery.

Apple is expected to sell around 236 million units in 2021. In 2019, Samsung sold around 98 million more phones than Apple. By the end of 2021, the gap could reduce to 60 million units.

Now that there seems to be no viable way for Huawei to procure chips, it could dramatically scale down operations or exit the smartphone industry altogether. Since Apple is more popular than Samsung in China, which barely has any presence in the country, it could benefit more than the South Korean giant.

Strategy Analytics also believes that Apple and Samsung will cater to demand for flagship smartphones in China in the future, and domestic brands like Vivo, Oppo, and Xiaomi will be the brands of choice for entry-level and mid-tier phones.

The iPhone 11 has proven to be immensely popular in China and since the fate of Huawei's 2021 flagships seems uncertain, we can only assume that the iPhone 12 would attract even more demand.

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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.

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Apple could become the new darling brand for flagship buyers in China

Samsung's smartphone sales expected to reach 2019 levels next year

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