Ready for some help with online shopping? Google's got you covered with a new experimental personalized shopping experience for some users in the U.S., reports Android Central. If you use a mobile browser or the Google app to shop for accessories or apparel, you'll now have a new section called "style recommendations".
Google will now help you pick clothes that match your style
Users in the United States who have opted for Search Generative Experience (SGE) on Search Labs will have access to the feature. The new section will recommend different clothes or accessories, and you can rate the suggestions with a thumbs down or thumbs up.
Recommended For You
You are also able to swipe right or left to see personalized results. On top of that, more options will be provided if you don't find what you need.
Additionally, Google will remember the preferences you have, and next time when you search for the same set of accessories or apparel, you will get personalized results based on saved preferences. You can also tap on the three dots next to the Search result and look for personalization options - they will be under the "About this result" panel.
Recommended For You
But that's not all! You can specify brands you like - on mobile, desktop, and the Google app. Once you choose your brands, the search results will prioritize results from these brands. As with anything, you're allowed to change your preferences.
You also have a virtual try-on (VTO) tool if you like something from the results. The tool was first introduced to U.S. users last year.
Get Visible as low as $20/mo for 1 year. Limited time offer with code: FRESHSTART
$20
/mo
$25
$5 off (20%)
Offer Ends 6.1.2026 at 11.59pm ET. New members get $5/mo off the $25/mg Visible plan, $35/mo Visible+ plan, or $45/mo Visible+ Pro plan for the first 12 months. Promo code FRESHSTART required at checkout.
Izzy, a tech enthusiast and a key part of the PhoneArena team, specializes in delivering the latest mobile tech news and finding the best tech deals. Her interests extend to cybersecurity, phone design innovations, and camera capabilities. Outside her professional life, Izzy, a literature master's degree holder, enjoys reading, painting, and learning languages. She's also a personal growth advocate, believing in the power of experience and gratitude. Whether it's walking her Chihuahua or singing her heart out, Izzy embraces life with passion and curiosity.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: