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Samsung teases Galaxy S25 Ultra with creative AI upgrades

By Tsveta Ermenkova

Published: Jan 16, 2025, 2:27 AM

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A partial render of the front and back of the Galaxy S25 Ultra is displayed.

It's that time of year again when Samsung steals the show, and it is making the most of the attention. With the Galaxy Unpacked 2025 event just around the corner, excitement is reaching a fever pitch for the upcoming Galaxy S25 Ultra. As the big day nears, Samsung is ramping up the hype by dropping teasers of what's in store.

Reserve your Galaxy S25 Ultra at Samsung!

Samsung has launched its reservation campaign for the Galaxy S25 Ultra! You can pre-reserve a unit, which will give you a $50 Samsung Credit and qualification for a sweepstakes. The prize is a $5,000 Samsung Credit. You also get up to $1,250 additional savings with enhanced trade-ins and more!

Reserve at Samsung

Reserve your Galaxy S25 Plus at Samsung!

Pre-reserve your Galaxy S25+ today and get big bonuses! Reserving a unit now gives you a $50 Samsung Credit. On top of that, you'll enter into a sweepstakes with a $5,000 Samsung Credit for one winner. But that's not all! You can also get up to $1,250 additional savings when you reserve a unit and pre-order one with enhanced trade-in credits and more!

Reserve at Samsung

Sketch to Image, the AI feature that debuted last year, is getting a major upgrade with the Galaxy S25 series – and likely with the rollout of One UI 7 on older flagship models, too.

What started as a simple (well, compared to what's to come) drawing tool is evolving into something much more versatile. Sketch to Image won't be just about sketching with the S Pen on your Galaxy S Ultra or your finger – this new version supports a range of inputs, including text and voice commands. Whether you're doodling an idea or telling your Galaxy to create something with your words, this feature brings your vision to life in a whole new way.

If it can be envisioned, Galaxy AI can create it.

– Samsung, January 2025

You could start by doodling a cat, then just type "spacesuit" to turn it into an astronaut. Or sketch a house and add locations to place it anywhere you want. You get the idea!

An image showing the Sketch to Image feature on a Galaxy S Ultra phone.

Sketch to Image will get more capabilities soon. | Image credit – Samsung

Samsung has made it clear that this Galaxy AI feature is just a sneak peek of what's ahead. With One UI 7, Samsung's first fully integrated AI platform, the upcoming Galaxy S25 series and future devices will evolve into true AI companions capable of understanding natural language – whether it's text, speech, or images. The company promises this will redefine multimodal mobile AI, unlocking a whole new level of creativity.

By teasing these Galaxy AI upgrades, I think Samsung isn't just shining a light on its new S models – it's also throwing down the gauntlet to competitors, especially Apple. While Apple Intelligence had a promising debut, its rollout has been slow, and many of the hyped features are still MIA for the already limited user base. So, Samsung's message is clear: it is not keeping up; it is aiming to lead the pack.

We can expect to hear more about Samsung's vision for AI and creative tools at the upcoming Galaxy Unpacked event on January 22.

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Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.