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Samsung ruthlessly mocks brainwashed iPhone users in a hilarious new Galaxy Z Flip 4 ad

By Adrian Diaconescu

Published: Sep 08, 2022, 3:29 AM

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Samsung ruthlessly mocks brainwashed iPhone users in a hilarious new Galaxy Z Flip 4 ad

A couple of castanets striking a spirited tune. A good old fashioned hardcover book. A folding chair on the bus. A delicious-looking sandwich. A refrigerator door. A core yoga pose. An absolutely massive slice of juicy pizza. A folding restaurant chair. An electric kick scooter. A toilet seat. A somewhat creepy-looking kid waving at a complete stranger on the street.

What do all these seemingly unrelated things have in common? In Samsung's view, basically any element of one's day-to-day activity can be evocative of the company's hot new foldable devices when one is so used to buying the "same phone over and over again" that they insist on convincing themselves (and exasperating all those around them) they "love" this mindless monotony.

The main character of the latest... unconventional Galaxy Z Flip 4 commercial essentially becomes obsessed with said sleek new Samsung handset after (presumably) seeing it in the flesh for the first time and hearing a few of its key strengths praised.

Just like in a "Black Mirror" installment (or perhaps an SNL parody of a Black Mirror episode), "Elena" grows ever more consumed with her new obsession, fighting the temptation of going against her possibly manipulated beliefs until... cracking and ordering a Z Flip 4 right from an iPhone that refuses to fold in half under pressure.

Galaxy Z Flip 4: $150 instant Samsung Credit + $700 off enhanced trade-in

Even with Labor Day in the rearview mirror, Samsung is offering huge discounts on its newest and hottest foldables. The Z Flip 4 is available with up to $700 off with trade-in. On top of that, you get $150 Samsung Credit with the purchase of this phone. In a bundle with the Buds 2 Pro or Watch 5, you get 30% off on the earbuds or smartwatch.

$700 off (70%) Trade-in

$299 ⁹⁹

$999 ⁹⁹

Buy at Samsung

Equal parts entertaining and eerie, Samsung's new Apple-mocking advertisement includes a lot of subtext that many viewers might find problematic and more than a few iPhone users are likely to get offended by.

But as much as these kinds of publicity stunts can contribute to further widening the divide and enhancing the animosity between hardcore Apple and Android fans, the key and virtually indisputable quality of this particular commercial is that... it's really funny.

Regardless of your "allegiance" to a specific mobile OS or smartphone vendor, you should be able to laugh at yourselves and one another, thus uniting behind the quality humor flag. Kudos to Samsung for pulling off such a feat... mere days after arguably pulling it off with a shorter, punchier, and less creepy video foreshadowing yesterday's iPhone 14 announcement.

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Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.