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Samsung Galaxy S24 Unpacked event is official for January 17th: reserve yours now

By Johanna Romero

Updated: Jan 10, 2024, 4:17 AM

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Samsung Galaxy S24 Unpacked event is official for January 17th: reserve yours now

Get ready, Samsung Knights, because the highly anticipated Galaxy S24 series is almost here. Official invites have gone out confirming that the company's next generation of flagship smartphones will be unveiled at Samsung's Galaxy Unpacked event on Wednesday, January 17th, 2024, in San Jose, California.

Samsung has officially confirmed the launch date, putting an end to months of speculation and leaks. This new lineup promises to be the Korean tech giant's most innovative and powerful yet, so expect some exciting announcements.

The event will physically take place at San Jose's SAP Center beginning at 10:00 am PT / 1:00 pm ET. However, as in the past, it will also be livestreamed across Samsung’s various channels including YouTube.

The invite confirms what most of us already suspected will be the focus of the event — Artificial Intelligence. Samsung officially announced Galaxy AI, a comprehensive mobile AI experience, earlier this year along with a glimpse into the first AI advancement it planned to bring to its Galaxy S24 devices — AI Live Translate Call, which is slated to arrive early this year.

#GalaxyAI is coming. Join us at #SamsungUnpacked, on January 17, 2024.

Learn more: https://t.co/WiN8SmLKKJ pic.twitter.com/BZwAXCe7Ou
— Samsung Mobile (@SamsungMobile) January 2, 2024

At the time, the company stated that the Live Translate Call feature was just a tiny taste of what's coming. The reveal of Samsung's own generative AI model, Samsung Gauss — which will be able to generate and edit images, compose emails, summarize documents, and code for you — solidifies that Samsung is ready to compete in this cutthroat AI arena.

Early Birds get $50 off their new Galaxy

From now through January 16th, early birds can grab a $50 credit just for reserving their preferred upcoming Galaxy smartphone on Samsung.com or the Shop Samsung App. Reserving your device ensures that you get the best deal with no strings attached, as all that is needed is a name and email address, with no commitment to purchase just yet. Those who opt in for the reserve credit will be able to redeem the credit once they pre-order a Galaxy device.

Galaxy S24 Ultra with 512GB is now $321 off on Amazon

The S24 Ultra is at discounted prices on Amazon. You can now save $321 on the model with 512GB of storage. Not all colors arrive at the same discount.

$321 off (23%)

Buy at Amazon

Galaxy S24+, 256GB: Now $153 off at Amazon

The Galaxy S24+ is also available on Amazon. At the moment, the exciting Samsung device with 256GB of storage sells for 15% off, saving you $153.

$153 off (15%)

Buy at Amazon

Galaxy S24, 256GB: Now $80 off at Amazon

The Samsung Galaxy S24 with 256GB of storage is now $80 cheaper than usual at Amazon. At present, the only discounted color option is the one in Marble Gray.

$80 off (9%)

Buy at Amazon

Galaxy S24 Ultra is up to $750 off with trade-in

You can purchase a fully unlocked Galaxy S24 Ultra via the official Samsung store. The almighty AI genius arrives for up to $750 off with an eligible phone trade-in. This is the 256GB model.

$750 off (58%) Trade-in

$549 ⁹⁹

$1299 ⁹⁹

Buy at Samsung

Galaxy S24+: up to $600 off with eligible trade-in

If you don't care much for the latest and greatest flagship model from Samsung, consider the S24+. The middle member of the S24 family is currently up to $600 off with eligible trade-ins.

$600 off (54%) Trade-in

$519 ⁹⁹

$1119 ⁹⁹

Buy at Samsung

Galaxy S24: save up to $400 with a trade-in

The S24 arrives at Samsung as well. Right now, there are no discounts available before trade-ins, but you can trade in an eligible device to save up to $400. Online exclusive colors available.

$400 off (50%) Trade-in

$399 ⁹⁹

$799 ⁹⁹

Buy at Samsung

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Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and official member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.