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Samsung announces Galaxy Unpacked event for January 22nd, new and improved AI

By Johanna Romero

Published: Jan 06, 2025, 5:00 PM

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Header image with Galaxy Unpacked 2025 announcement

Samsung is set to unveil its latest mobile AI experiences with the launch of its new Galaxy S series. The company has announced its upcoming "Unpacked" event is scheduled for January 22, where we’ll get a closer look at how its next generation of smartphones is aiming to make everyday tech smarter, simpler, and more connected. With artificial intelligence becoming a bigger part of our devices, this could mean exciting changes for how we interact with our phones.

The event will be live-streamed globally, so anyone can tune in to see what Samsung has in store. While details are still under wraps, the focus is clear—AI is taking center stage. This likely means better personalization, smarter tools for daily tasks, and a smoother overall experience for Galaxy users. Samsung claims that the new AI will be more natural and intuitive, as well as "set the bar for mobile AI experiences," so we are definitely excited to see what's next.

Samsung promises a brand-new AI that will be more natural and intuitive

That said, the rumor mill has been churning for some time now on what we should expect from the Galaxy S25 series. Reports suggest that the Galaxy S25 could adopt a more iPhone-inspired design, featuring rounded corners and flat edges. Additionally, the new Snapdragon 8 Elite chipset is expected to power all three new S25 models, potentially enhancing performance and efficiency.

Camera setups on the Galaxy S25 and S25 Plus may remain similar to the Galaxy S24, but there are whispers about the S25 Ultra receiving significant camera upgrades, including a 50MP ultrawide lens and variable telephoto capabilities. Battery capacities are rumored to stay the same, with the possibility of Qi2 magnetic wireless charging being introduced.

Reserve your Galaxy S25 Ultra at Samsung!

Samsung has launched its reservation campaign for the Galaxy S25 Ultra! You can pre-reserve a unit, which will give you a $50 Samsung Credit and qualification for a sweepstakes. The prize is a $5,000 Samsung Credit. You can also receive up to $1,250 additional savings when you reserve a unit and pre-order one with enhanced trade-in credits and more!

Reserve at Samsung

Reserve your Galaxy S25 Plus at Samsung!

Pre-reserve your Galaxy S25+ today and get big bonuses! Reserving a unit now gives you a $50 Samsung Credit. On top of that, you'll enter into a sweepstakes with a $5,000 Samsung Credit for one winner. But that's not all! You can also get up to $1,250 additional savings when you reserve a unit and pre-order one with enhanced trade-in credits and more!

Reserve at Samsung

Reserve your Galaxy S25 at Samsung!

Starting today through January 22nd, you can also pre-reserve a Galaxy S25 unit. There are lovely bonuses for those who reserve right now, too! First off, you get a $50 Samsung Credit and a chance to win a $5,000 sweepstakes (available for only one winner). There are also up to $1,250 additional savings with enhanced trade-ins and more.

Reserve at Samsung

Just like last year, the Unpacked event will be taking place in San Jose, California, beginning at 10am PST on Wednesday, January 22nd. For those that like to stay ahead of things and also like a good deal, Samsung will also be opening up reservations for the Galaxy S25 series starting at 3pm PST today through January 22nd. When reserving, you will be eligible for a $50 credit toward the latest Galaxy device, and also be entered for a chance to win a $5,000 Samsung gift card. Trade-ins will also save you more, as you will be able to receive up to an additional $900 credit with an eligible device, and an additional $300 instant credit.

As someone who really enjoyed the Galaxy S24 Ultra, I am definitely looking forward to seeing what the Galaxy S25 series will bring to the table and how its new and improved AI will surpass the previous generation. See you soon in San Jose.

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Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and official member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.