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Earlier this year, Samsung rolled out Galaxy AI, a set of AI tools aimed at boosting user experience with features like real-time translation, image generation, and improved photo editing. With AI becoming a staple in mobile devices, Samsung is focused on continually enhancing these tools to offer users an even better experience.
More personalized AI for Galaxy phones on the horizon
Samsung announced it will acquire Oxford Semantic Technologies. | Image credit – Samsung
Samsung has announced that it has inked a deal to acquire Oxford Semantic Technologies, a UK startup known for its expertise in knowledge graph technology.
Knowledge graph technology stores information in an interconnected web of related ideas, mirroring human reasoning. This tech can enhance personalization in AI applications, like on-device AI on Samsung phones.
As global consumers realize their growing need for more personalized AI experiences, the acquisition of Oxford Semantic Technologies will further boost Samsung’s strong capabilities in knowledge engineering. This acquisition is another important step forward as we strive to deliver tailor-made AI experiences built upon our hallmark technological innovation.
– Paul Kyungwhoon Cheun, Head of Samsung Research and CTO of Samsung, July 2024
Since 2018, Samsung has been partnering with Oxford Semantic Technologies on several projects. With this acquisition, Samsung says it will secure advanced core engines for personal knowledge graphs. These graphs integrate information and context from diverse services and apps, enhancing user experiences by adapting to users’ preferences and habits over time.
When paired with on-device AI technology, like that found on Samsung’s Galaxy S24 series, personal knowledge graph technology enables highly personalized user experiences while safeguarding sensitive personal data securely within the device. This capability will extend across all of Samsung’s product lines and not be limited to mobile devices alone.
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The Galaxy Z Fold 6 and Z Flip 6 are available at Samsung.com. Right now, you can get the 51GB Galaxy Z Fold 6 for up to $1,200 off with a trade-in. The Z Flip 6 comes at up to $650 off, provided you spare an eligible device in good condition.
Personally, I think snatching up companies like Oxford Semantic Technologies could really keep Samsung ahead in the tech race. Like I said before, AI isn't going anywhere, and the tech world knows it. Google is leading the way; Apple is also jumping in with Apple Intelligence, set to hit iPhone 15 Pro models and newer later this year. So, it is not just about top-notch software and hardware anymore, but also who's got the edge in AI.
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Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.
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