All in all, 47.6 million tablets were sold around the world between July and September, marking a 24.9 percent improvement from a 38.1 million unit tally in Q3 2019. Unsurprisingly, Apple continues to dominate the vendor chart, followed by Samsung, which was ranked third this time last year, gaining no less than 4.4 million unit sales in the past 12 months.
Believe it or not, that equates to an 89.2 percent year-over-year surge for the industry's new silver medalist, which appears to have found great success with the high-end Galaxy Tab S7 duo. While we wouldn't say Apple is in any real danger of being overtaken in the very near future by its Korea-based arch-rival, the latter's incredible recent progress must be causing at least a little concern in the Cupertino camp.
After all, this was a pretty good quarter for the iPad family as well, but Apple's 2.1 million unit gains pale in comparison to the aforementioned boost in global Samsung tablet sales. In terms of market share, the world's number two vendor now sits at less than 10 percent behind the reigning king, down from a whopping 18.1 percentage points back at the end of 2019's third calendar quarter.
That's because Apple's market share has actually dipped from 31.1 to 29.2 percent, while Samsung's numbers are rising from 13 to close to 20 percent of the worldwide pie. In third place, Amazon obviously suffered from pushing Prime Day back to October, nonetheless edging out Huawei and Lenovo, both of which impressively improved their Q3 sales figures from last year.
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We're talking a 32.9 percent progress for Huawei driven by solid performances in both China and across the old continent, as well as 62.4 percent growth for Lenovo, which did an exceptionally good job of selling "budget friendly tablets with larger screen sizes." Still, Amazon didn't have such a bad quarter either, shipping well over 5 million slates worldwide, of which the recently released Fire HD 8 and Fire HD 8 Plus captured the biggest share, followed by the latest Fire HD 10 edition.
Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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