People rip Samsung to pieces after the company calls out Apple multiple times - here's why

This article may contain personal views and opinion from the author.

We may earn a commission if you make a purchase from the links on this page.

People rip Samsung to pieces after the company calls out Apple multiple times - here's why

Samsung regularly calls out Apple for being late with certain iPhone features, which Android phones have had for years. Examples include an entire 2012 ad campaign where Apple and Samsung users are waiting in line for the new iPhone 5. In the video ad, Galaxy S III users look down on iPhone users who are waiting in line for the new iPhone with “fewer features” and a smaller screen than the Galaxy.

Farther back, Samsung also indirectly called out the iPhone 4 for its antenna issues by making a Galaxy poster that spelled “Hello” with reception bars. I’ll admit that’s one of Samsung’s classier, indirect jabs at Apple.

Then, there’s Samsung’s “No one’s going to buy a big phone - guess who surprised themselves and changed their minds” tweet referring to the launch of the first large iPhone, the iPhone 6 Plus. I’ll give Samsung this one as well! Apple was dead wrong. Smartphone addicts… I mean smartphone users love big screens.

Fast forward to today, Samsung’s most recent shot at Apple came in the form of another video ad, which arrived shockingly fast to mock Cupertino’s controversial “Crush” commercial for the new iPad Pro (which Apple admitted to have “missed the mark”).

And while most of these are clever and sophisticated ways to “trash talk” your competition, wait until you see what Samsung had to say/tweet during the launch of iOS 18!

(512GB) Z Fold 6: up to $1,200 off; Z Flip 6: up to $650 off

The Galaxy Z Fold 6 and Z Flip 6 are available at Samsung.com. Right now, you can get the 51GB Galaxy Z Fold 6 for up to $1,200 off with a trade-in. The Z Flip 6 comes at up to $650 off, provided you spare an eligible device in good condition.

$1850 off (57%) Trade-in

$1389 ⁹⁸

$3239 ⁹⁸

Buy at Samsung

Galaxy Z Fold 6 (512GB): Save $472 at Amazon

The Samsung Galaxy Z Fold 6 with 512GB of storage in Silver is now $472 cheaper than usual. The deal is live on Amazon! Don't miss out.

$472 off (23%)

Buy at Amazon

Samsung chooses a rage tweets campaign to call out Apple’s iOS 18 for being late to the AI game

Samsung simply can’t keep quiet whenever Apple does something “controversial”, or (let’s be honest) whenever Apple does anything at all.

Not after but even quite literally during the launch of iOS 18, which Samsung’s people were watching carefully (and taking notes?) Samsung's US X account started dropping tweet after tweet about how late iOS 18 is to get certain “Android” features.

Moving my icons wherever I want since 2010… isn’t that cool?

Samsung

Obviously, Samsung would love to make it clear that the Galaxy lets users move their app icons anywhere on the screen “since 2010”. Hey Samsung… Moving your laggy software out of your phones from 2010 to 2018 would’ve helped users even more!

Adding “Apple” doesn’t make it new or groundbreaking. Welcome to AI, Apple.

Samsung

With this tweet, Samsung is referring to Apple’s latest (and probably sneakiest) marketing move to call the AI on iPhone, iPad, and Mac “Apple Intelligence”.

Samsung must be jealous of Apple’s genius idea to call AI… AI, and make it unique to Apple? Tim Cook & Co name everything. Perhaps Samsung should start doing the same.

Next photo album name: Pics where I asked Galaxy owners: “Can you send me that?”

Samsung

And just because third time’s a charm, Samsung had to go totally off topic, implying the Galaxy takes better photos than the iPhone.

However, I noticed Sammy isn't confident enough to mention the video album. Why is that? Who cares! No one takes videos in 2024. What is this? 2010?!

People respond to Samsung’s childish tweets about Apple's iOS 18: “Cringe marketing campaign”

But then came the replies to Samsung’s rage tweets, and although they aren’t nearly as sophisticated as my nerdy responses from above, they hit much harder, since you know they are coming from a real place.

You can read all of them if you zoom in on the screenshots, but here are some of my favorite tweets in response to Samsung’s anti-Apple tweets:

Your marketing is cringe. Just stop, please.
Adding “Apple” just means it’s going to work.
I forgot that time Samsung invented the cellphone.
Big talk for a company that tried stealing Apple’s business model.
I don’t like Apple but this is the definition of living rent-free in someone's mind.

Clearly, people can see right through Samsung’s somewhat childish, and even hypocritical attitude when it comes to bashing Apple.

Samsung keeps making it seem like Apple is the only “villain”, while borrowing Tim Cook’s “evil” business model

So, yeah… it’s happened again. Samsung called out Apple. Multiple times. With multiple tweets. Which makes me wonder…

Who is the Samsung employee tasked with handling the “Apple bullying”? Do they wear an “Apple bully” badge? How much do they earn? Because I might be interested.

What I find ironic is that Samsung’s tantrum coincided with the leaked images of the company’s new Galaxy Buds Pro 3. And guess what? The unique look of Samsung’s earbuds is gone, making a way to a more mainstream earbud design - that of the AirPods Pro (with the stem and all).

In fact, to add to the obvious design inspiration Samsung likes to take from Cupertino, the alleged Galaxy Watch Ultra will be square - just like the Apple Watch Ultra. That’s another first for Samsung’s flagship smartwatch lineup. So, I guess Samsung believes Tim Cook & Co are doing some things right.

Samsung has a lot to say about some of Apple's choices but loves following Tim Cook's lead

Leaked Galaxy Buds 3 and Galaxy Watch Ultra seem to take after the shape of AirPods Pro and Apple Watch Ultra.

But I’d like to go back to the tweet I quoted earlier: “Big talk for a company that tried stealing Apple’s business model.”

This X user says “tried”, but I’d disagree. Samsung didn’t just try but pretty much managed to emulate Apple’s business model quite successfully. At least when it comes to the Galaxy S series (although not in terms of revenue).

Sammy got rid of the “Galaxy Note” (without really getting rid of it?!) to make it part of the “S” lineup, and challenge Apple with a premium “S” flagship. They also made their phones flat; removed the charger from the box (after making fun of Apple for doing the same); and most crucially, Samsung doesn’t seem to be trying super hard when it comes to the hardware upgrades in new Galaxy flagships.

For example, the upcoming Galaxy S25 and S25+ are expected to reuse the same camera sensors as the Galaxy S24, S23, and S22, while general upgrades to the camera system have been very slow in the past 3-4 years (at least compared to the good old days).

Not to mention the fact that the Galaxy S24, S23, S22 and arguably the S21 share almost the same design - another very “Apple” move from the company so keen on dunking on its big competitor for being “slow”.

All in all, Samsung seems to take every opportunity to villainize Apple. And don’t get me wrong, Tim Cook & Co are no angels. For example, making “Apple Intelligence” exclusive to the iPhone 15 Pro is super disappointing, in my opinion.

Then again, compared to many years ago, Samsung is now basically what I call “Android’s Apple”, so making it seem like Apple is the only big player doing what big players do… doesn’t fly.

View Full Bio

Martin, a tech journalist at PhoneArena, brings a unique blend of humor and insight to his work. His fascination with smartphones began with a Galaxy Young and evolved through a series of trades and upgrades, making him a self-proclaimed smartphone nerd. Martin's content often combines current analysis of market trends with historical references and future predictions. Whether it's a deep dive into technical issues or a first-person commentary on industry events, Martin's articles are designed to inform and engage. His critical perspective is driven by genuine curiosity and a desire to keep readers informed, not by any corporate sponsorship.