New and old subscribers to pay higher premium for YouTube Premium: $13.99 (Updated)
UPDATED: Not only new subscribers, but older YouTube Premium accounts will be charged $13.99 per month as well. The updated story continues below:
It’s like we’re re-living the same day over and over again, like Bill Murray’s character in the 1993 flick ‘Groundhog day’. Another day, another price hike news. This time we’re talking about YouTube Premium. Its monthly rate is going in one direction: up.
$13.99 instead of $11.99: this is the monthly sum for an individual Premium account that will greet US newcomers at YouTube Premium’s subscription page (via 9to5Google). Older Premium accounts that are paying lower subscription fees will face reality, too, but with a slight delay. They will enjoy paying the $13.99, possibly from October onwards, or at least that’s what Google is claiming in a letter to grandfathered accounts’ users (via Android Authority). YouTube’s owner says it’s delivering ‘at least three extra months at current price’, here’s part of the email:
Users are not taking this lightly, and some are talking about canceling their YouTube Premium subscriptions 'come December': 'If they really saw me as a 'long-standing and valued member', then why are they forcing this price increase on me? It seems Google is getting a bit too greedy!', commented one user.
Though not yet announced officially by Google, the new price is already there and you can check it at youtube.com/premium. Bear in mind that if you’re located outside of the US, this URL may show subscription prices in your local currency, not USD.
Please note that $13.99 is for Android/web users. If you’re subscribing from the iOS YouTube app, you’ll have to reach deeper for $18.99.
In October 2022, YouTube did increase the family Premium plan from $17.99 to $22.99. For now, this rate stays the same, but the annual subscription plan inflates the (introduced in 2022) $119.99 to $139.99. Still, if you choose to pay annually, rather than monthly, you could save $27.89.
There’s a slight price hike ($1) in subscription for the YouTube Music standalone app: from $9.99 to $10.99.
It’s like we’re re-living the same day over and over again, like Bill Murray’s character in the 1993 flick ‘Groundhog day’. Another day, another price hike news. This time we’re talking about YouTube Premium. Its monthly rate is going in one direction: up.
To continue delivering great service and features, we are increasing the Premium plan price to $13.99/month. As a long-standing and valued member, you are currently paying a lower rate for Premium than the rate available to new subscribers. To show our appreciation for your loyalty, we're giving you at least three extra months at your current price before the price increase will impact your plan.
Users are not taking this lightly, and some are talking about canceling their YouTube Premium subscriptions 'come December': 'If they really saw me as a 'long-standing and valued member', then why are they forcing this price increase on me? It seems Google is getting a bit too greedy!', commented one user.
Though not yet announced officially by Google, the new price is already there and you can check it at youtube.com/premium. Bear in mind that if you’re located outside of the US, this URL may show subscription prices in your local currency, not USD.
Yes, again
In October 2022, YouTube did increase the family Premium plan from $17.99 to $22.99. For now, this rate stays the same, but the annual subscription plan inflates the (introduced in 2022) $119.99 to $139.99. Still, if you choose to pay annually, rather than monthly, you could save $27.89.
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