Updated Spectacles are here; changes include new colors, HD video, water resistance and higher price
Originally launched in September 2016, the first-generation Spectacles were not a financial success for Snap. An overabundance of inventory caused the company to write down nearly $40 million in the third quarter. Snap says that its business model was the problem, not the product. Spectacles were originally sold through a vending machine which was moved randomly from place to place. Now, consumers can order the new model only from the Spectacles.com website.
"We think the colors are a little more approachable, we got rid of the yellow ring in the front. You're much more likely to use them as your primary sunglasses. If you do, you're likely to Snap more and use more great content."-Mark Randall, vice president of hardware, Snap
The new version of Snap's Spectacles can also be ordered with prescription or polarized lenses. Two-day shipping is free and there is a 30-day return window.
Snap introduces its updated line of Spectacles
source: Spectacles.com via CNBC
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