Google's new "RCS is finally coming to iPhones" ad celebrates the future of cross-platform texting
![Video Thumbnail](https://img.youtube.com/vi/4o4RpYtYYV4/maxresdefault.jpg)
RCS has been available on Android devices for several years, and Google has been advocating for its adoption on iPhones as well. The company has emphasized the importance of RCS for seamless communication across platforms and devices, regardless of whether users have Android or iOS devices.
To bring the point home, Google started the "Get the Message" campaign in order to mobilize both Android and iOS users alike in influencing Apple to adopt RCS. However, Apple wouldn't budge. Finally, a resolution came when the European Union ordered the company to add RCS for European users, to which Apple responded by adding it altogether for all users in the upcoming iOS 18 update.
We believe everyone deserves to communicate inclusively no matter what phone they have. This is one huge step closer to doing that. Excited for Apple to embrace RCS, the modern industry standard, to help make messaging better for everyone. https://t.co/fzP24uKBsA
— Android (@Android) November 17, 2023
It's important to note that while RCS brings many improvements to messaging, it's not a perfect solution. End-to-end encryption, a crucial feature for privacy and security, is currently limited to one-on-one chats in Google's version of RCS. Group chats in RCS do not yet have end-to-end encryption, which is a limitation that some users may find concerning. Adding to that, the vanilla version of RCS that Apple has decided to adopt won't support Google's end-to-end encryption extension.
Despite this limitation, the introduction of RCS on iPhones is a major step forward in messaging technology. It's a win for users who can now enjoy a more feature-rich and consistent messaging experience across platforms. It's also a win for the industry, as it moves towards greater interoperability and standardization in messaging.
Things that are NOT allowed: