Netflix wants to fuel your binge-watching behavior by showing you less ads on the ad-supported plan
Netflix is making its ad-supported plan even more attractive to subscribers by reducing the number of ads you'll see if you binge-watch. Starting in Q1 2024, after you watch three episodes of a TV show in a row, the fourth episode will be ad-free.
The changes were announced today, a year into the launch of the company's ad-supported plan, which originally only offered 720p streaming quality. After upgrading this plan earlier this year to include 1080p playback and two concurrent streams without any additional charges, the company made this tier a very attractive option for new and old subscribers.
Plans for the ad-supported plan
Netflix spokesperson, Nikki Merkouris, announced today that by the end of this week, the company will delivery on its promise to also allow subscribers to download content for offline viewing. This move will make Netflix the only streaming service with an ad-supported tier that allows content downloads.
Our goal isn’t just to offer the same products and tools the industry has come to expect — although we’ve made a lot of progress on that front over the last year. It’s to build something bigger and better than what exists today...We want to shape the future of advertising on Netflix and help marketers tap into the amazing fandom generated by our must-watch shows and movies.
Beginning in early 2024, advertisers will have the option to allow viewers on the ad-supported tier to watch less ads. This will materialize as a new ad format that skips ads after watching three consecutive episodes, making the fourth one less disruptive to watch. This is a great way to enjoy your favorite shows without having to sit through too many commercials.
The company states that it has now amassed 15 million global monthly active users, a number that was most certainly helped by the launch of the new plan. Now, with these recent changes and the ones to come in 2024, Netflix is giving viewers a great reason to jump in to the service if they haven't already done so. With fewer ads, more relevant ads, and a less disruptive ad experience, the ad-supported plan is a great way to save money on your streaming subscription — if you don't mind the ads, that is.
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