None. Apple and Samsung will feast on LG's remains
32.45%
OnePlus will get a big bite!
14.22%
Sony might get a boost...
13.22%
Motorola will be the new LG!
18.32%
Other - (Xiaomi, OPPO, Vivo, Huawei, TCL, Nokia)
14.92%
We forgot the Pixels! Fingers crossed for the Pixel 6!
6.87%
This past quarter has been the first LG-less one, after the company announced the shut down of its phone business in Q2, and, boy, has the "Other" category suffered a blow as a result. LG used to be the third most popular phone brand in the US, after Apple and Samsung, and enjoyed up to double digit market share, or exactly the 10% annual drop in the "Other" category below.
Year-on-year phone market share changes in the US
As you can see, the LG carcass was picked apart mostly by Samsung, which increased its US market share from 30% to 35%, riding on the wings of its popular foldable phones' launch but also on the introduction of great budget 5G phones like the Galaxy A32 in Q3.
It is followed by OnePlus that is now at 3%, and Motorola whose percentage point gain means it has now replaced LG in the top 3 phone maker ranks, at least in the US, be it brand nostalgia, or great Motorola phones.
Apple and Samsung are locked in a two-horse race stateside
A recent NYT article likened the Apple-Samsung duopoly in the US to Coke and Pepsi, and it was only talking about the first half of the year when those two collectively held 71% of the market, not the 77% they have now. Bummer.
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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