More nightmares for Samsung! iPhone 15 Ultra is a supercharged Galaxy S23 rival - Apple's plan

But what is this "Ultra" iPhone going to look like? Is it going to be a foldable or a rugged device like the Apple Watch Ultra? Perhaps just a rebranded iPhone 15 Pro Max or a whole different phone? Although it's way too early to tell or to believe any rumors, let's take a look at the most likely options as of right now!

What will the iPhone 15 Ultra look like - a foldable, rugged, rebranded iPhone 15 Pro Max or a separate model?

Sure, Apple's been expected to make a foldable iPhone for a while now, but despite the increasing popularity of foldables, this is still a very immature category of products that Apple wouldn't like to take on unless the company has something really special and reliable to show off. In fact, many believe Apple will never make a foldable iPhone.

Then when it comes to a rugged iPhone 15 Ultra, as amazing as this might sound for adventurists and clumsy peeps, it's highly unlikely that Apple will be making an unbreakable iPhone, which then the company can't charge you hundreds of dollars to fix.

Plus, no one's planning to do pro-level diving with an iPhone. However, all of that doesn't mean the iPhone 15 Ultra won't actually use more durable materials (more about that in a bit).

Anyway, the only two options we're left with are:

• A rebranded iPhone 15 Pro Max that becomes the iPhone 15 Ultra
• A super-premium, more feature-rich iPhone 15 Ultra that's rather different than the iPhone 15 Pro

My educated guess, based on following the industry for years, is that Apple won't be the company that just changes the name of a device to make it sell more. Because if that was the case, Apple would’ve changed the name of the iPhone 13 mini to iPhone 13 after the iPhone 12 mini flopped commercially. Also, the iPhone 14 Plus would've been called the iPhone 14 Max, as people would associate "Max" with something better.

A more durable, longer-lasting iPhone 15 Ultra with a periscope zoom camera (and USB-C?) on the way?

According to supply chain analyst and leakster Ming-Chi Kuo, Apple is already planning to differentiate the iPhone 15 Pro Max from the iPhone 15 Pro (mind you, at this point, Kuo hasn't called the iPhone 15 Pro Max an iPhone 15 Ultra).

What's interesting is that Apple's been indecisive when it comes to iPhone model differentiation:

• iPhone XS and iPhone XS Max were essentially the same phone, except one was larger, with a larger battery
• iPhone 11 Pro and iPhone 11 Pro Max were also identical save for size and battery
• iPhone 12 Pro Max had a larger primary camera sensor and a longer-range zoom camera than the iPhone 12 Pro
• iPhone 13 Pro and iPhone 13 Pro Max are identical when it comes to specs
• iPhone 14 Pro and iPhone 14 Pro Max are also identical

According to all the rumors and leaks we've seen about the iPhone 15 series, it is now expected that at least one of Apple's iPhone 15 models is going to come with a periscope zoom camera and a refreshed design, and at this point, it seems much more likely that this is going to be the supposed iPhone 15 Ultra.



The two problems I have with Apple's current design are that the phones are getting bigger and heavier and that aesthetically, the current rear look of the iPhone is starting to look outdated next to phones like the Pixel 6 Pro and Xiaomi 12S Ultra (the Galaxy S22 Ultra's back design isn't really my cup of tea).

Therefore, my current prediction is for a titanium frame on iPhone 15 Ultra, which will help address the weight problem while also leaving Apple with more wiggle room when it comes to adding more and bigger components like a periscope zoom lens and even a bigger battery to fit the Ultra name.



When it comes to the actual looks of the iPhone 15 Pro and iPhone 15 Ultra, my guess is that both will get redesigned backs since all iPhone 15 models are now expected to feature the new Dynamic Island, meaning all iPhone 15 models should look identical from the front. A new rear look would be Apple's only way to show people that "these are the new iPhones".

iPhone 15 Ultra is coming for Galaxy S23 Ultra and the Pixel 8 Pro: Do Samsung, Google & Co have anything to fear?

So, to recap, it looks like Apple's gearing up to enter the super-premium flagship race with its own iPhone 15 Ultra, which might come with a brand new, more durable design, a periscope zoom lens, longer battery life, and even USB-C (which I'm still finding hard to believe).

A supposed iPhone 15 Ultra would be facing the competition of the Galaxy S23 Ultra (which is shaping up to be a very similar phone to the Galaxy S22 Ultra), the Pixel 8 Pro (which we don't know anything about), and the Xiaomi 13 Ultra, which itself is shaping up to be the dark horse in the 2023 ultra-premium flagship race, after it was confirmed by Xiaomi's CEO that the phone would be released globally, bringing a 1-inch camera sensor.

Yes, totally! Apple's already been gathering a new fan base thanks to last year's iPhone 13 Pro Max, which turned out to be a battery monster, and now Dynamic Island is the surprising feature that attracts the attention of many Android users, who think it looks neat (I'm not the biggest fan).

The only good news for Android is that given the fact that Apple hasn't changed the price of the iPhone 14 lineup in the US, it's now very likely that the iPhone 15 Ultra might turn out to be more expensive. Also, iPhone prices around the world are at their highest ever, with some regions of the world seeing 15-25% price hikes, like the UK, Germany, and Poland.