Meta tests user-created AI chatbots on Instagram

Meta is introducing AI chatbots on Instagram, starting with a test run in the U.S. These chatbots, developed by creators through Meta AI Studio, will be integrated into Instagram's messaging feature. They are designed to engage with users in a fun and interactive way, offering personalized responses and recommendations.

Meta CEO Mark Zuckerberg envisions these AI avatars as an evolving "art form" that will improve over time. While the initial focus is on entertainment and engagement, he believes that these chatbots will eventually become sophisticated tools for creators and businesses to interact with their audiences.

To ensure transparency, Meta will clearly label these chatbots as AI so users are aware they are interacting with a machine. The company is collaborating with creators like Wasted and Don Allen Stevenson III to develop and refine the early versions of these chatbots.

The initial test will involve around 50 creators and a small percentage of users. Meta plans to gradually expand access over the next few months, aiming for a full launch by August.

Zuckerberg highlighted the potential of AI avatars to cater to diverse interests and provide personalized experiences. He mentioned the need for a wide range of APIs to reflect different preferences and enable creators and businesses to develop their own AI chatbots.