LG's smartphones have been bleeding money for many years now, pushing the company closer and closer to mobile industry irrelevance, but if one of the main reasons you've avoided devices like the G8 ThinQ, V50 ThinQ, G8X ThinQ, and V60 ThinQ was their uninspiring and unremarkable designs, you should be happy to hear some drastic changes are in the pipeline.
As confirmed by the company itself earlier today, LG has a mysterious new smartphone in the works with a "minimalistic design language" and a "visual form factor that differs from the industry trend." Don't worry, the company also goes into a little bit of detail on what this "evolutionary" new design is actually set to include, although instead of product images or video teasers, LG is using... sketches to illustrate its revised stylistic vision.
Of course, that's better than nothing, helping us visualize the "Raindrop" camera and "front-back symmetrical curves" touted as the most important changes. Basically, LG plans to snub the "squarish camera bump" trend adopted by "many of today's high-end smartphones", going instead with a combination of three rear cameras and an LED flash displayed vertically in the upper-left corner in descending order by size in an attempt to "evoke images of falling raindrops."
That sounds all nice and poetical, but it's obviously unclear if it's going to be enough to put LG back on the radar of the smartphone-buying masses that have long ignored the company's high-end products. Interestingly, rumor has it this next device teased by LG today won't come with ultra-high-end specifications, packing instead an upper mid-range Snapdragon 765G processor and offering 5G support as standard.
Expected out on May 15, at least in Korea, this unnamed bad boy could combine a more than decent amount of raw power with quite a bit of energy efficiency and a reasonable price point of around $700, in which case the "3D Arc Design" revealed by LG today might actually prove to be a pretty big deal. After all, there aren't a lot of aesthetically pleasing and trend-defying "value flagships" on the market right now.
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Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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