This report might put an end to the Apple fanboy myth
Apple iPhone owners might not have an attraction to other Apple devices besides the iconic handset. According to Consumer Intelligence Research Partners (via Android Authority), a survey of 900 U.S. consumers who purchased an iPhone over the 12-months ended June 2021 revealed that iPhone users are not necessarily fans of other Apple products. For example, while 90% of iPhone owners have a desktop or laptop computer, only 41% own a Mac.
The next most popular device among iPhone owners after a computer is the tablet. The survey shows that 79% of iPhone owners also have a tablet and that a whopping 84% of these tablets are iPads. Smartwatches are next; 65% of iPhone users taking part in the survey admitted to owning a connected timepiece and three-quarters of those watches are the Apple Watch. But outside of the iPad and Apple Watch, most iPhone users tend to purchase devices made by other manufacturers beside Apple.
The report puts an end to the Apple fanboy myth that says Apple fans blindly buy any device with the Apple logo on it. Clearly this survey reveals that iPhone buyers, perhaps the most brand conscious consumers among Apple's customers, are turning elsewhere for earbuds and smart speakers.
Apple iPhone owners love the iPad and the Apple Watch
40% of iPhone users who responded to the survey said that they own a wireless headset, but only half of them say that they own a pair of AirPods. That is disappointing considering that the AirPods dominate the wireless headset market. And even worse is iPhone users' reaction to the HomePod. 45% of iPhone users own their very own smart speakers according to the survey, but only 10% selected Apple's own Home Pod or Home Pod mini.
CIPR's report says, "In short, iPhone buyers mostly own iPads, as well as iPhone accessories, principally Apple Watches and AirPods. Thus, to the extent iPhone buyers have other mobile electronics or smartphone accessories, they tend to own Apple products." However, we would point out that when it comes to the AirPods and the HomePods, iPhone users seem open to trying other brands.
The report puts an end to the Apple fanboy myth that says Apple fans blindly buy any device with the Apple logo on it. Clearly this survey reveals that iPhone buyers, perhaps the most brand conscious consumers among Apple's customers, are turning elsewhere for earbuds and smart speakers.
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