iPhone shipments in China rose sharply last month to continue March's rebound
After iPhone sales got off to a bad start in China this year, Apple decided to cut prices in the country for the iPhone 15 series. It appears that the price cut has slowly been kicking in as iPhone shipments rose by 12% in China year-over-year during March, and in April iPhone shipments in China soared by 52%. The latest numbers for April from the China Academy of Information and Communications Technology revealed strong growth in April's smartphone shipments with 3.5 million units coming from foreign brands, mostly iPhone handsets.
As noted by Bloomberg, the price cuts that Apple announced in January have been continuing as Chinese consumers get to take advantage of the lower prices that accompany the country's June 18th shopping festival. Shipments of the iPhone in China faced a couple of headwinds. One was the ban that prevents Chinese government workers from taking their iPhones into the office. The second headwind was the introduction last August of the Huawei Mate 60 series.
Powered by the first new Kirin chipset in three years, the 7nm Kirin 9000s offered 5G support for a Huawei flagship phone for the first time since 2020's Mate 40 line. Chinese consumers responded with a wave of nationalism as Huawei and China's largest foundry, SMIC, were able to find a workaround for the U.S. sanctions that are supposed to prevent Huawei from obtaining cutting-edge chips.
The iPhone 15 series, including the iPhone 15 Pro Max (pictured here) had a price cut in China earlier this year
Will Wong, an analyst at market research firm IDC, said, "The growth reflects two things: Apple was preparing for the 618 online shopping festival, which we could see from its recent price discounts. The resilient high-end users showed signs of buying better mobile devices to use for a longer time, which in turn will lead to longer replacement cycles."
Earlier this month, a poll of Chinese consumers taken by Bloomberg Intelligence revealed that not only were more consumers looking to upgrade their phone, but the iPhone returned as the most favored mobile device after temporarily being replaced by Huawei. It should be noted that April is a slower month for smartphone purchases in China which means that small changes can result in huge percentage moves.
IDC analysts Steven Tseng and Sean Chen believe that..."The reversal in (iPhone) user interest could be due to the premiumization trend in China. More than half of survey respondents say they’re willing to spend more than 4,000 yuan ($550) on their next phone vs. just 33% who currently use premium handsets."
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