Apple outsold giants such as Oppo, Vivo, Xiaomi, and Huawei on their own turf, which probably stings a little bit. The market used to be dominated by Huawei, but the company has sadly been in a freefall in the past couple of years, and we can see it falling all the way down to the sixth spot in Q4 of 2021.
This isn't the first time that Apple sells crazy amounts of iPhones in China. Back in 2014, the iPhone 6 Plus made huge impact in Asian markets, since it was a long-awaited big-screened iPhone. Up until then, Apple simply refused to upsize its screens, despite the fact that phablets were the obvious future trend — especially in Asia. When the iPhone 6 Plus and iPhone 6s Plus launched, they became the new craze in China. No joke — some retailers would bundle the iPhone 6 Plus with free tailor services to enlarge pants pockets!
At the height of the iPhone 6 / iPhone 6s craze (2015), Apple was the top smartphone brand in China. The No1 spot was later taken by Vivo, then Huawei. Now, six years later, Apple is back with a vengeance, taking 23% of the market share — that's the highest it has ever had.
As per Counterpoint's report, Apple rose to the top as soon as the iPhone 13 series launched and held the top spot for most of Q4 2021. The reasons for the wild success are a perfect storm of Huawei customers jumping ship, good pricing strategy by Apple, the 5G implementation in the new iPhones, and the new camera, which is highly praised.
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Preslav, a member of the PhoneArena team since 2014, is a mobile technology enthusiast with a penchant for integrating tech into his hobbies and work. Whether it's writing articles on an iPad Pro, recording band rehearsals with multiple phones, or exploring the potential of mobile gaming through services like GeForce Now and Steam Link, Preslav's approach is hands-on and innovative. His balanced perspective allows him to appreciate both Android and iOS ecosystems, focusing on performance, camera quality, and user experience over brand loyalty.
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