iPhone 16: a tale of future promises

So Apple's upcoming iPhone 16 series will be introducing the fruit-logo company's flavor of Artificial Intelligence, "cleverly" renamed to Apple Intelligence in this case.

The hot new tech trend of companies one-upping each other with AI is upon us, and we'll all finally get to see Apple's response to it.

Well, that's a lie. You'll get to see it only if you live in the US. If you're in the EU, like I am, you instead get the "pleasure" of paying for a new iPhone without getting arguably its biggest new feature.

That's right, phone enthusiasts, the iPhone 16 launch event date is official – Monday, September 9. Four new successors to the current iPhone models are coming, with a few new upgrades and likely a higher price.

But more notably – that Apple Intelligence… only in the US. So the question is…

Why, oh why would I buy a lesser smartphone for a higher price? Apple isn't the first to put me in this position, to be fair…

As mentioned earlier I live in the European Union, which, if you're a smartphone enthusiast, hasn't been the best place to be. Phones may come out late here, and with less features, yet for the same or an even higher price.