It's no big secret that 2022 was a bad year for the mobile industry as a whole, with global smartphone shipments down 11 percent from 2021 due to many different factors, but if there's a country you'd have expected to buck the trend, that's probably India.
Unfortunately, that's not quite the case... this time around, as the world's second-largest smartphone market went through its "first-ever" (!!!) Q4 decline to finish last year with lower overall sales numbers than 2021.
The 6 percent full-year dip was clearly not as bad as what happened in other major markets around the globe, but the 27 percent (!!!) contraction of Indian smartphone shipments registered in the final three months of 2022 compared to the same period of the previous year is, quite frankly, disastrous.
With that in mind, it shouldn't come as a big shock that Samsung, Xiaomi, and Realme all saw their respective sales figures in the region plummet between October and December. Vivo and Oppo, on the other hand, somehow managed to boost their Q4 numbers year-on-year, which was however not enough to secure India's crown for any of the two China-based sister brands.
For the first time since Q3 2017, it was actually Samsung that took home the top quarterly prize, closely followed by Vivo and former leader Xiaomi, the latter of which dropped from 9 million unit shipments in Q4 2021 all the way down to 5.5 mil now.
Xiaomi still edged out Samsung for first place in 2022 sales, but the country's only real winner of last year was Oppo, which gained 8 percent in shipments to occupy the fourth spot in the vendors' chart, narrowly behind Vivo and ahead of Realme.
A "global economic slowdown" is primarily blamed for the declining smartphone sales in India (just like pretty much everywhere else), but while the regional market is expected to continue to struggle in the short term, its long-run performance prospects are not looking bad at all.
Recommended Stories
Specifically, experts think "moderate growth" is possible in 2023, followed by a significant boost in "consumers' purchasing power" in the region in 2024, which should help the smartphone market nicely recover from this year's troubles.
Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: