iPhone X's $1000 cost? It's a "value price", says Apple's Tim Cook

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The iPhone X is the most expensive iPhone ever made and actually the most expensive mainstream phone ever sold with a starting price of $999, but if you ask Tim Cook, he will give you a different perspective on that price.

In a recent ABC News appearance, Apple's chief executive said that the $1,000 price of the new iPhone X is a "value price, actually", considering the technology that has gone inside the device.

The response came to a question on Twitter that asked whether Cook thinks that the new iPhone X is out of reach for the average American.

And here is Apple's chief executive full response:


Interestingly, the Apple iPhone 8 that has just been launched seems to be selling at a slower pace than usual, which suggests that many users are holding back to purchase the newer and better iPhone X.


While it's clear that there is a lot of interest for the iPhone X, is it really "a value price"? Apple has certainly invested a lot of money to make this new bezel-less phone possible, but claiming that a $1,000 phone is offered at a "value price" still seems far-fetched to the average consumer. 


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Apple's Tim Cook further emphasized that Apple is all about helping people, but let's not forget that the company is the world's richest and consistently commands a nearly 40% profit margin on its products, the highest of all phone makers.

source: ABC News

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