iOS & Android loyalty hit an all-time high last quarter; 9/10 customers didn't switch
The iPhone XS and Galaxy S9
Through a survey of 500 consumers based in the US, CIRP determined that nine out of every ten people chose to stick with their current operating system throughout the months of October, November and December. Specifically, a whopping 92% of Android users chose not to switch while an equally-impressive 91% of iOS users stayed loyal to Apple’s iPhones.
Throughout the December quarter, Android smartphones accounted for a significant 62% of all activations in the US market. Apple’s iOS, on the other hand, accounted for 37%. However, as expected from the company, this was down 2% over the 39% market share it held during the same quarter in 2017. Additionally, it’s down drastically from the market share of around 50% that Apple saw with the launch of the iPhone 6 & 6 Plus in 2014.
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