Google integrates Gemini into Workspace Business and Enterprise plans, but increases prices

Google announced this week important changes for Workspace Business and Enterprise plans. Recognizing the importance of AI for its business, Google decided to stop gating access to Gemini by replacing the expensive add-on available for Workspace Business and Enterprise users with a much lower fixed price that’s been integrated into the plan itself.

Up until now, users had to pay an additional $20+ per user/month for the full Gemini experience and other Workspace apps. This add-on has now been removed, and the Gemini experience is now available by default to Workspace Business and Enterprise subscribers, but the plans now cost a bit more.

For example, instead of paying $12 per user/month for a Workspace Business Standard plan without Gemini, customers will now be paying $14 per user/month and get the full Gemini experience too. This seems like an extremely good deal considering that in order to get Gemini Workspace Business Standard plan subscribers had to pay $32 per user/month.

According to Google, these changes are available for new customers starting today. For existing customers, monthly subscription pricing will change starting March 17, or at a renewal date with an Annual/Fixed-term plan, whichever is later.

The Mountain View company also announced that “very small business customers are not subject to pricing changes at this time.” Even so, they will still get the full Gemini experience at the same time.