Google, which has been advocating for RCS messaging for a long time, has now started using the Play Store to promote it to Apple users. A new card in the Play Store's horizontal-scrolling carousel explains the benefits of RCS, and how it's already enabled by default in the Google Messages app.
Unless you have been living under a rock, you've likely caught at least some part of Google's ongoing campaign to sway Apple's position on RCS and its refusal to incorporate it into its existing iMessage application. The pressure campaign began last year and has taken many forms, from subtle hints on Twitter/X to full blown websites dedicated to getting Apple loyals to join in on the fight.
However, none of these efforts have been successful. Apple CEO, Tim Cook, has been quoted as saying "Buy your mom an iPhone" to those questioning his decision not to adopt the messaging standard that has been said to be the successor to SMS and MMS, stating that this isn't a feature his users have asked for — since iMessage exists. Still, Google has not given up its efforts and has recently even been joined by Samsung on this plight.
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In a new effort to convince Apple to adopt Rich Communication Services (RCS), Google has placed an ad for RCS on the Play Store, as spotted by Android Police. The card is only visible on the web version of the of it, though, which is most easily accessible on operating systems where the Play Store app isn't available, namely iOS, macOS, and Windows. This suggests that Google is targeting Apple users with its RCS promotion.
RCS ad on the web version of the Google Play Store
The Play Store ad for RCS is a full-fledged article that explains the benefits of RCS and how it's already enabled by default in the Google Messages app. The ad is a relatively recent addition, with the oldest copy of the webpage created on October 2, 2023, and placed in a prominent location on the Play Store website.
It remains to be seen whether Google's latest attempt to promote RCS to Apple users will be successful. However, it is clear that the company is determined to see RCS become the standard messaging platform for everyone.
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Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and former member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.
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