EU watchdog complains that Epic Games, EA, and others are deceiving youngsters with in-game currencies

The European Union is, as usual, busy with regulating tech companies and ensuring everything is good for the customer. Its latest efforts are in the department of gaming, and now big gaming companies like Epic Games, Electronic Arts, Roblox, and others are under the EU's scrutinizing eye.



The BEUC urges regulators to act so that even though things in the gaming world are virtual, it still needs to abide by real-world rules. BEUC director general Augustin Reyna stated that in-game currencies are purposefully tricking consumers and children, and companies are allegedly well aware they're using tricks to lure children into spending more.


Meanwhile, Video Games Europe, which has members including Epic Games and most of the other criticized game makers, argues that consumers are already well-informed about in-game currencies. According to the Video Games Europe statement, the PEGI (Pan-European Game information) Code of Conduct already requires developers to ensure the real-world cost is clear and not ambiguous, even if you purchase with an in-game currency.

But of course, using currencies purchased with real money has long been a controversial thing, especially when it comes to younger players. In 2022, the FTC fined Epic Games for making it possible for children to purchase in-game currency without parental consent until 2018.

I can understand why watchdogs such as the BEUC will want to ensure costs are clear when you're playing a game. On the other hand, I personally find that for most games, it's quite clear when you're paying with real money. But that's me (and I'm getting old now!), and probably regulators will estimate how clear it is for younger users and determine the best course of action for everyone.