Controversial display manufacturer trying to woo Apple surpasses Samsung and LG OLEDs

Apple has given BOE a few chances before to join the company’s supply chain, mostly because existing suppliers are allegedly charging too much. But, for some reason, BOE keeps messing up each time.

You see, BOE was actually supposed to supply a large portion of the displays for iPhone 14. But when the company faced a shortage of components it decided to try and sneak in altered designs. Apple, understandably, called off the arrangement when it found out.

Then BOE was given a second chance to supply displays for the iPhone 15 but had difficulty making cutouts for the camera and sensors. Thus Apple had to cancel those orders as well, having to rely on Samsung once more.

In addition to all this, Samsung sought an import ban on BOE, claiming that BOE had infringed on Samsung’s intellectual property. All of these factors combined have thus far not let BOE become a part of Apple’s supply chain.

But, let’s be honest, there’s a reason Apple keeps letting BOE try. If the Chinese tech giant can start reliably supplying Apple with excellent displays at a lower cost you bet Apple will switch over. And these new OLED panels seem to be BOE’s most promising opportunity yet.