Deezer might not be among the most popular music streaming services in the United States, but the company is trying to convince as many customers that its offering is worth at least a try.
To increase the hype around its service, Deezer launched today a new brand identity and an enhanced music experience in its app. Unfortunately, the company did not share too many details about the mobile app’s new design.
On the other hand, Deezer’s new logo in the form of a purple heart is visible in the picture above. The only piece of information about the app is that it features “enhanced user experience and design … to inspire and empower music fans to ‘live the music’ through personalized experiences.”
“Refreshing our visual identity gives us an opportunity to tell our story in a more emotional way, connecting with music fans, artists and strategic partners through visual cues that let people know that with Deezer, they can live the music to the fullest. It’s a necessary step in our evolution as a brand and as a company, ushering in a new era and empowering everyone to be and belong through music,” said Maria Garrido, CMO, Deezer.
Deezer's new mobile app
From the announcement, it seems that Deezer’s focus is now on “creating personalized experiences,” something that its competitors have been doing for a while now.
Deezer increased prices twice this year in some European countries, but in the US plans remained unchanged. Currently, customers in the US can get Deezer Premium for $10.99 per month, while the Family plan is available for $17.99 per month.
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Cosmin, a tech journalist with a career spanning over a decade, brings a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.
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