Asus just launched the kind of laptops your IT guy will actually approve

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A photo of a person smiling while talking on a smartphone and looking at a laptop on a desk.
Asus may have just dropped some of the best-looking laptops with its limited edition Zenbooks, but now it is taking a more practical route. The Taiwanese tech company is shifting focus to professionals who care less about fancy finishes and more about getting the job done.
 
Say hello to the new ExpertBook P1 (PM1403 and PM1503) lineup, designed with budget-conscious users and administrators in mind.

The new laptop comes in two sizes. | Image credit – Asus

The new ExpertBook P1 comes in 14-inch and 15.6-inch Full HD options. They are not flashy, but they are built to deliver – combining solid specs, security and durability in a lightweight design starting at just 1.4kg.

These laptops come with up to an AMD Ryzen 7 processor, dual SSD storage of up to 1TB and up to 64GB of RAM, making them more than capable of handling daily workloads, multitasking or even more demanding applications. Plus, you get a built-in fingerprint sensor, TPM 2.0 chip and Windows Copilot support, with a dedicated key for instant access to AI tools.

Moreover, Asus gave it military-grade MIL-STD-810H durability, plus its own series of stress tests to ensure it can take a beating. So whether you are traveling, commuting or just juggling a hectic workday, this laptop’s built to keep up.



AI plays a big role here, too. With AI noise cancellation for clear calls, an AI-enhanced camera for sharper video meetings and seamless Copilot integration, the P1 is set up for hybrid work environments. All these can be useful, especially if you are constantly on the move and jumping into back-to-back meetings throughout the day.

User experience is also thought about


Asus didn’t forget about usability, either. The new thermal solution, ExpertCool, pushes heat out the back instead of the side, so your mouse hand doesn’t get cooked. Ports are also arranged thoughtfully — the right side of the laptop is mostly clear, giving you more room to move your mouse around freely.



Security-wise, it goes deep. There is TPM 2.0 hardware-level protection, BIOS downgrade protection and a free year of McAfee+ Premium with 24/7 identity monitoring, smart threat detection and cleanup tools. Businesses also get peace of mind with optional extended warranty coverage, VIP hotline support and next-business-day on-site service.

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As for pricing and availability, that is still TBD. I believe Asus is playing it safe while the industry waits to see how new import tariffs might shake things up. One thing is clear, though – depending on your configuration, region and retailer, the price could vary a lot, so it is worth keeping an eye out for official updates.
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