Amazon makes the rugged Apple Watch Ultra 2 (relatively) affordable for Prime Day 2024
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If it ain't broke, don't fix it. The age-old idiom appears to apply perfectly to Apple's smartwatch upgrade strategy for a number of years now, which is not what we can say about Samsung's constantly changing Galaxy Watch family, for instance.
Following last year's very familiar-looking Apple Watch Series 9 and Apple Watch Ultra 2, the global leader of wearable device sales is reportedly preparing to make minimal changes to its intelligent timepieces this fall, which is... probably good news for bargain hunters.
The rumored lack of Apple Watch Ultra 3 and Series 10 innovation clearly makes the tech giant's current-gen smartwatches more attractive than ever before, especially at hefty new Prime Day 2024 discounts. While the cheaper Series 9 is marked down by an irresistible $120 in all models, the pricier Ultra 2 powerhouse is oddly enough sold by Amazon at a humbler $100 discount across the board right now.
Although that merely equates to 12 percent slashed off the $799 list price of the extra-robust device with built-in cellular connectivity, we're definitely not going to blame you if you feel compelled to hit the "buy" button today. That's because the Apple Watch Ultra 2 has never been more affordable than this (at least in so many different variants).
If you hurry, you can choose whatever type of band or loop you like most in your preferred colorway, and many of Amazon's deeply discounted Ultra 2 models don't even require a Prime membership to go a cool Benjamin below their aforementioned regular price.
Until its purportedly repetitive sequel arrives in a few months, the Apple Watch Ultra 2 is undoubtedly set to remain the best smartwatch with a rugged design for most people, arguably keeping the brand-new Samsung Galaxy Watch Ultra at bay in a number of key departments while eclipsing Garmin's biggest and baddest wearables with a more "mainstream" appearance and undeniably better app support.
As our comprehensive Apple Watch Ultra 2 review highlights, the battery life, screen quality, overall performance, user experience, and health tracking technology are all fitting for an ultra-high-end and ultra-expensive smartwatch, which means that they're outright unbeatable at a sweetly reduced price.
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