Not even the sky can contain this ambitious new Apple Watch Series 4 ad
Interestingly, the actual product advertised here is only seen a couple of times for a few seconds, seamlessly integrating into a somewhat ambiguous story about a woman enjoying her freedom while running, swimming, and... flying. The point Apple is trying to make is that you now "have the freedom to go with just your watch" just about anywhere.
Although we're pretty sure the wearable device won't be able to monitor your heart rate as you perform a backward skydiving routine, lifting from the ground to dance with the clouds, you can definitely make, receive, and even reject voice calls after casually plunging into a lake, as well as get turn-by-turn directions during your runs.
It's worth pointing out that we haven't seen a lot of Apple Watch Series 4 ads released since September, as the company has essentially relied on word-of-mouth and heartwarming stories of lives saved by the ECG monitor and fall detection feature to maintain strong demand.
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Things that are NOT allowed: