Gurman: Apple Intelligence “underwhelming” compared to Google’s Gemini
Apple Intelligence comes out for the average consumer this fall, and Bloomberg’s Apple insider Mark Gurman thinks the company has a lot of catching up to do. Meanwhile, Apple is apparently looking to jump into robotics with an AI-powered iPad robot.
Apple Intelligence was a major talking point at Apple’s WWDC (Worldwide Developers Conference) this year. After so many years of laughably bad performance from Siri, the company seeks to overhaul the entire model with modern AI.
However, after seeing what Google has been up to with Gemini on Pixel 9, Gurman thinks Apple’s offering pales in comparison. The second iOS 18.1 beta is out and features no improvements to Apple’s AI features. This contrasts sharply with the impressive suite of features shown off for Gemini, including the ability to change a photo’s background.
Apple Intelligence was a major talking point at Apple’s WWDC (Worldwide Developers Conference) this year. After so many years of laughably bad performance from Siri, the company seeks to overhaul the entire model with modern AI.
Apple Intelligence is a long overdue redesign of smart assistants on iPhone. | Video credit — Apple
This isn’t to say that Apple Intelligence has nothing going for it. I, personally, was glad to see Apple was doing anything at all. Siri has felt like it was abandoned years ago, progressively getting worse at carrying out the simplest tasks. Many iPhone users have practically been waiting for Apple Intelligence to give them the Siri they always dreamed of.
Much like the Apple Vision Pro, I doubt Apple would give up on a new category if its first offering isn’t the best out of the gate. The company is reportedly working on a Vision Pro 2, and will similarly continue to improve its AI model.
Gurman thinks Apple is lagging behind Google in AI by a factor of years. But, let’s be honest, there are lots of things iPhones have lagged behind in over the years. If Apple is confident enough to begin working on AI-powered robots, the company probably has grand plans for Apple Intelligence as well.
Let’s not forget the M-series chips which completely revolutionized Macs and left their Intel-powered counterparts in the dust.
Much like the Apple Vision Pro, I doubt Apple would give up on a new category if its first offering isn’t the best out of the gate. The company is reportedly working on a Vision Pro 2, and will similarly continue to improve its AI model.
Gurman thinks Apple is lagging behind Google in AI by a factor of years. But, let’s be honest, there are lots of things iPhones have lagged behind in over the years. If Apple is confident enough to begin working on AI-powered robots, the company probably has grand plans for Apple Intelligence as well.
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