Apple bids farewell to the iPhone 13 as the iPhone 16 takes center stage

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By Johanna Romero

Published: Sep 09, 2024, 2:30 PM

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iPhone 13 family | Image credit — PhoneArena

Apple has said goodbye to the iPhone 13, streamlining its smartphone lineup in the wake of the iPhone 16 series launch. This move creates a clearer distinction between models, catering to various budgets and needs.

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The revised lineup covers a wide spectrum of prices, starting with the budget-friendly iPhone SE 3 at $429. While it remains a viable option, its impending refresh in Spring 2025 makes it a less attractive purchase at present. For those seeking a modern iPhone experience without breaking the bank, the iPhone 14, priced at $599, offers a compelling alternative.

Moving up the price ladder, we find the iPhone 15 and iPhone 16, both priced at $699. The iPhone 15 serves as the entry point for those prioritizing newer features, while the iPhone 16 introduces Apple Intelligence, a suite of AI-powered functionalities.

Screenshot from Apple online store showing the listing for the iPhone 16 and the new iPhone lineup

Apple has updated its store by removing the iPhone 13 from the lineup | Screenshot credit — Apple

At the premium end, the iPhone 16 Pro and iPhone 16 Pro Max command prices of $999 and $1199 respectively. These models represent the pinnacle of Apple tech, boasting cutting-edge processors, advanced camera systems, and premium designs.

On the horizon, the iPhone SE 4 is poised to make its debut in Spring 2025. Anticipated to adopt a design akin to the iPhone 14, this model is rumored to pack a 6.1-inch OLED display, an A18 chip with Apple Intelligence support, and other enhancements. Its arrival is expected to further diversify Apple's offerings, catering to those seeking a compact yet powerful device.

The discontinuation of the iPhone 13 and the strategic positioning of the iPhone 16 lineup demonstrate Apple's commitment to clarity and differentiation. Each model now occupies a distinct space, with unique features and price points tailored to specific user needs. This approach simplifies the buying process, empowering consumers to make informed choices.

As Apple continues to evolve its smartphone lineup, it remains to be seen how consumers will react to this iPhone launch and whether they'll opt to upgrade to the newer models or stick with the tried and true (and discounted) older ones. The anticipated arrival of the iPhone SE 4, coupled with ongoing advancements in technology, promises to bring even more captivating experiences to users worldwide.

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Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and former member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.

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