Amazon's first-ever in-house headphones are finally here, and at least on paper, they look pretty awesome, with hands-free Alexa support, "immersive" sound, respectable battery life, and most of all, industry-leading active noise reduction technology at an essentially unbeatable price point.
But unlike the company's Kindle e-readers or Echo smart speakers, which got in on the ground floor of their respective markets, the Echo Buds are joining an increasingly crowded and competitive industry copiously dominated by one major player. Said player might not be very easy to topple, no matter how aggressively priced and feature-packed Amazon's wireless earbuds look at first glance.
Apple's AirPods can basically be found everywhere nowadays, and because they're virtually synonymous with the wireless earbuds concept, you may not even notice them or end up wearing them for an interview without paying much attention to the brand. Amazon's own SVP of the Devices & Services division appears to have found himself in the latter situation, casually donning a single AirPod while trying to hype up everything the e-commerce giant unveiled yesterday to rival successful (and not-so-successful) products from Apple and Google.
The Echo Buds (pictured above) actually didn't come up in Dave Limp's televised 6-minute discussion with a Bloomberg reporter, which kind of makes things even worse when you think about it. Instead, the Amazon executive spent most of his time boasting about the high-end Echo Studio, some of Alexa's new capabilities and increased focus on privacy, as well as the company's overall strategy as it pertains to price points and the long-term profitability of hardware and software.
The whole thing is definitely informative and interesting to hear for anyone curious about Amazon's business model, but the Twittersphere obviously couldn't focus on any of the topics, instead teasing Limp for basically the real-life equivalent of those "sent from iPhone" social media gaffes. Granted, there's a good chance the now-infamous AirPod was simply supplied by Bloomberg for the purposes of this interview, but the optics remain problematic (at the very least) for Amazon's marketing division. Then again, the $130 Echo Buds are technically not shipping yet, so perhaps when they're actually released, they'll at least be worn by Amazon's employees during high-profile public appearances.
Create a free account and join our vibrant community
Register to enjoy the full PhoneArena experience. Here’s what you get with your PhoneArena account:
Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
![T-Mobile users can get iPhone 16 for the price of a budget phone (no new line) [UPDATED]](https://m-cdn.phonearena.com/images/article/167601-wide-two_350/T-Mobile-users-can-get-iPhone-16-for-the-price-of-a-budget-phone-no-new-line-UPDATED.jpg)
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: