Ahead of Phone (3a) launch, Carl Pei celebrates Nothing's big wins
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Phone (2a). | Image credit – PhoneArena
In 2024, Nothing managed to double its sales, crossing $1 billion in total revenue and selling over 7 million products. But that's not the only highlight – Nothing has also made significant strides in India, the world's second-largest market.
In 2024, Nothing successfully doubled sales and surpassed $1B in cumulative revenue, with over 7 million products sold. It’s great to see that we were also the fastest-growing smartphone brand in India - one of the most competitive yet largest markets in the world - achieving… pic.twitter.com/mdlIZ8yGRt
— Carl Pei (@getpeid) January 31, 2025
Speaking of which, rumors are swirling that this year's lineup will skip the Plus model and instead introduce a Phone (3a) Pro alongside the base Phone (3a). This will reportedly be Nothing's first device with three rear cameras, including a telephoto lens. Actually, a leaked hands-on image has already confirmed the presence of that third camera.
However, Nothing isn't just focused on the Phone (3a); the company has bigger plans for 2025, including its first flagship smartphone and a variety of audio gear in the works. To make this ambitious push a reality, Nothing is reportedly looking to raise $100 million.
On top of that, we can also look forward to fresh releases from its CMF sub-brand, which focuses on budget-friendly phones like the CMF Phone (1), offering solid value for the price.
Now, to get back to Nothing's success last year. You might be looking at Nothing's 577% YoY growth and thinking, "Wow, that's incredible!" But before we get too carried away, let's put it simply – a 577% YoY growth sounds huge, but it's a bit easier to pull off when you're starting from a smaller base.
Things that are NOT allowed: