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Zynga acquires game studio November Software to expand its mobile midcore offerings

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Zynga acquires game studio November Software to expand its mobile midcore offerings
"Midcore is about games for people like me who used to be hardcore gamers but don't have the time anymore," You can get a sense for depth and strategy in these games, but in five-minute chunks. I'd love to play Halo 4 with my buddies, but we just have no time."-Justin Cinicolo, Vice President of Mobile, Zynga
Looking to expand its business with those mobile gamers that are in between hardcore and casual, game developer Zynga announced the purchase of November Software, the mobile game studio that worked on LucasArts' Star Wars: The Force Unleashed series. The purchase, according to Zynga Vice President of Mobile Justin Cinicolo, was to increase Zynga's position in the mid-core market which falls in between hard-core gamers and casual players. Cincolo said that "Midcore is about games for people like me who used to be hardcore gamers but don't have the time anymore."
 
The November Software team is currently working on a game called Battlestone, which was originally called Golden Arrow. According to co-founder Szymon Swistun, the game is a "new take" on action combat games made for mobile. November Software built its own cross-platform 3D engine for the game.

So what exactly did Zynga get with this acquisition? Swistun says his company is focused on "delivering high-quality 60 fps capability on mobile, fast workflows, and on-demand content streaming." While the price of the acquisition has not been made public, this could work out to be a good deal for the beleaguered mobile game firm. Zynga started on the road to mid-core gaming with its September purchase of A Bit Lucky, a company focused on online social games.

source:FierceWireless
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Alan Friedman Senior News Writer
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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