With 10 million units sold in the launch month, the Galaxy S6 isn't the sales growth driver Samsung wanted
UPDATE (Tuesday, May 26, 2015 03:05 CDT): Samsung’s mobile chief J.K. Shin denied the original report, saying “(The news reports) are incorrect.”
2015 isn't shaping up as the year of financial recovery Samsung hoped it would be.
It's a big world out there, but the high-end smartphone market is already saturated, which brings the question of whether heavyweight marketing alone could create so many new GS6 takers? We can't say "no" for sure, but we're certainly thinking "no". Moreover, the upcoming Galaxy Note 5 is sure to have some cannibalizing effect on GS6 sales after its launch, not to mention there are already customers passing over Sammy's readily available hero phone in favor of the unannounced phablet.
source: Yonhap News via Forbes, KoreaITTimes
Considering these factors, and the overwhelming difficulties foreign brands face when breaking into the vast Chinese and Indian markets, dominated by local brands and disrupted by inexpensive high-end models, 2015 isn't shaping up as the year of financial recovery Samsung hoped it would be. Unless something completely unexpected happens to change Samsung's mobile sales trajectory, the company may have to rethink more than just the design and hardware innovation aspects of its handsets.
source: Yonhap News via Forbes, KoreaITTimes
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