Will John Chen decide to make BlackBerry a software-only company?
BlackBerry's share of the global smartphone market has been in free-fall for years
With its share of the global smartphone market now under .5%, BlackBerry CEO John Chen might have to make a hard decision concerning future sales of handsets. An amazing report issued by Morgan Stanley last week suggested that the company has sold only 8000 units of the BlackBerry Passport and BlackBerry Classic during this current quarter. Consider that AT&T is selling both models, that seems quite hard to believe. Morgan Stanley's James Faucette says that BlackBerry will have to hustle to sell 2 million to 3 million old-school BlackBerry Classic units in fiscal 2016.
Chen says that BlackBerry could hit $500 million in revenue from software and services alone in fiscal 2016. That would be a 100% rise from the prior year. Could BlackBerry thrive as a software company? Obviously, the focus would be on secure communications. The company recently partnered with Samsung and IBM to stuff a Samsung Galaxy Tab S 10.5 with encryption software produced by Secusmart. The device, called the SecuTablet, will be a premium slate for the enterprise priced at $2380. BlackBerry purchased Secusmart last summer.
source: FinancialTimes
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