Where do you shop for smartphones?
With the proliferation of online commerce, one would think that consumers today buy less and less from actual, brick and mortar locations. That's certainly true when compared to previous years, but smartphone sales, from what we know, are still mostly the domain of carriers and giant hypermarket chains like Best Buy and the like.
That's not altogether surprising, even though we reckon a good portion of those are ordered online. After all, most of us would prefer to first check out a device in person and at least spend some time playing around with it before committing. Even if you're ordering from an e-commerce website, you likely either have seen the device in person already, or it's common enough for you to take the chance. You can always (?) return it if you don't like it anyway.
That's all speculation, however, based on empirical and factual knowledge we've picked up over the years from both quantitative and qualitative research. It doesn't necessarily apply to our readers. So it's time to take a head count once again! Where do you shop for smartphones?
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