What should HTC improve on the most with its next flagship?

HTC might be down in the doldrums when it comes to financial performance, as its last two high-end phone models didn't sell that good, but it is determined to strike back with the One M10, or whatever its next flagship gets named. The One M8 and One M9 feature a premium, but largely similar housing, and HTC has been plagued by hapless camera decisions ever since it introduced the 4 MP UltraPixel shooter on the back of the original One.

Thus, despite having a community of loyal followers, and interesting technologies like BoomSound, HTC's value-for-money ratio did diminish in the last two years or so, that is why it has supposedly rolled up its sleeve with the One M10, equipping it with a refreshed design and stellar camera components to charm its future owners.

Will it be able to alter the impression left by its predecessors, though? That's still up in the air, and this is why we wanted to ask what you personally think should be the area that HTC improves in the most in order for its next flagship to succeed. Tell us in the poll below, and chime in the comments with your argumentation.