Watch Samsung's IFA 2015 live stream here
Unlike previous years, Samsung announced a bunch of important new products right before IFA 2015, but this doesn't mean that one of the leading smartphone manufacturers won't address the audience and its fans in a keynote event. In fact, the event starts in less than half an hour! Fret not, there will be a live stream available, so you'll be able to watch it as it unfolds.
As a refresher, Samsung tried to take the upper hand and gain advantage over its rivals by announcing the Galaxy Note5 and S6 edge+ in mid-August. Even earlier, its new top-end tablets - the Galaxy Tab S2 8.0" and 9.7" - also arrived, and just a few days ago, two new Gear S2 smartwatches got introduced. These are the reasons why we don't expect the company to unveil any new devices on stage today.
The live stream of Samsung's IFA event begins at 11:00 AM CEST | 09:00 AM GMT | 03:00 AM CDT. Watch it right below.
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Things that are NOT allowed: