WSJ says 2017 Apple iPhone models will be unveiled on September 12th

Last week, we passed along a rumor that called for Apple to unveil the Apple iPhone 7s, Apple iPhone 7s Plus and the tenth anniversary iPhone (currently known as the Apple iPhone 8) on September 12th. Today's Wall Street Journal says that Apple has scheduled a product announcement event on that rumored date of September 12th. The event is supposedly going to take place at the new Steve Jobs theater on Apple's campus. The new venue seats 1,000 people.

Demand for the premium priced Apple iPhone 8 is expected to be strong. According to market research firm 451 Research, 52% of consumers looking to buy a smartphone in the next 90-days said that they would buy an iPhone. That is the highest percentage scored for the device since 2010.

The tenth anniversary iPhone is expected to feature an OLED panel (the first time any iPhone has sported one) with an edge-to-edge display, a facial detection system, an "L"-shaped battery with long life, the Apple A11 chipset, and certain AR features. The phone could be offered with 64GB, 256GB and 512GB of native storage, and rumors have the handset priced in the range of $1,000 to $1,400.

As different as the tenth anniversary iPhone model is expected to be compared to past iPhone units, the iPhone 7s and iPhone 7s Plus are expected to resemble the 2016 Apple iPhone 7 and Apple iPhone 7 Plus respectively. Those two handsets will feature LCD displays and carry Touch ID.

Besides the 2017 iPhone models, Apple is expected to introduce the Apple Watch Series 3 during the same event. With an embedded SIM card and a built-in LTE radio, the timepiece is said to connect to the internet without having to be paired to a nearby iPhone.

source: WSJ